The Huh Challenge became a viral sensation primarily on platforms like TikTok and Instagram, where users record themselves or use specific audio to express sudden, comical bewilderment. Often featuring a recurring 'Huh?' sound effect or a zoomed-in reaction shot, the meme is the go-to format for highlighting relatable situations where logic fails or someone says something completely nonsensical. It evolved from simple reaction videos into a versatile template used for everything from relationship misunderstandings to workplace confusion. Whether it's the iconic 'Huh cat' or a person’s shocked face, the meme perfectly encapsulates that split second of cognitive dissonance before the laughter kicks in.