The 'Hoyeon Jung Reveals' meme format emerged following the massive global success of the Netflix series 'Squid Game' in late 2021. It features a stylized headline or interview snippet claiming that actress Hoyeon Jung shared a surprising personal detail with Vogue Korea. The humor relies on fans editing the 'reveal' to include highly specific, often geeky or niche interests, such as a favorite League of Legends champion or an obscure music genre. By juxtaposing the high-fashion, serious aesthetic of a Vogue interview with absurd internet culture references, the meme has become a popular way for communities to jokingly claim celebrity endorsement for their favorite hobbies.