The Hole Next Door (or Twitter Hole Guy) meme originated from a viral Twitter thread where a user documented a mysterious, unexplained hole found in their living space. The saga captured the internet's imagination through its blend of amateur investigative journalism and eerie vibes, leading many to speculate about secret rooms or bizarre neighbors. In meme culture, the image of the hole is used as a template for peering into the unknown, discovering uncomfortable truths, or highlighting occurrences that feel like a glitch in reality. Its popularity lies in its versatility—it can be used for both genuine horror-adjacent content and absurdist humor regarding the strange secrets hidden in plain sight.