The Hipster Hamburglar meme originated from a 2015 McDonald's ad campaign that introduced a live-action, edgy version of the classic cartoon mascot to promote the Sirloin Third Pound Burger. Swapping his oversized cartoon hat for a sleek trench coat and skinny jeans, this version was instantly dubbed the 'Hipster Hamburglar' by social media users. The meme typically satirizes the pretentious nature of modern foodie subcultures, focusing on themes like organic ingredients, craft IPAs, and artisanal lifestyle choices. It is widely used to poke fun at the irony of corporate brands attempting to appear 'cool' or to mock the gatekeeping often found in niche hipster communities.