The Hipster Barista meme features a photograph of Dustin Mattson, a competitive barista, wearing a scarf and glasses with a look of perceived condescension. First appearing on Quickmeme in 2011, it quickly became the primary 'Advice Animal' for mocking hipster culture and the elitism often associated with specialty coffee shops. The captions typically portray the character as someone who looks down on mainstream tastes and prides himself on obscure, niche knowledge of 'artisanal' products. While the real Mattson initially voiced his displeasure at the caricature, the meme endures as a universal symbol for anyone who liked something 'before it was cool' or takes their hobbies just a little too seriously.