The #HiddenFences meme originated during the 2017 award season, specifically at the Golden Globes and the Oscars. The name is a portmanteau of two critically acclaimed films with primarily Black casts: 'Hidden Figures' and 'Fences.' The gaffe first went viral when NBC's Jenna Bush Hager asked Pharrell Williams about his work on 'Hidden Fences' during a red carpet interview. The mistake was repeated later that night by Michael Keaton during the ceremony. The internet immediately seized on the error, using the hashtag to highlight the perceived inability of mainstream media to distinguish between different Black-led projects. It has since become a shorthand for awkward media blunders and accidental conflations of culture.