This iconic clip features former NFL head coach and long-time sports analyst Herm Edwards during a 2014 broadcast of ESPN's 'NFL Live'. Edwards, appearing as himself in his signature high-energy analyst role, is seen reacting to a hypothetical scenario involving a team's potential lack of effort or strategic failure. He looks directly into the camera with an expression of stern disbelief and emphatically declares, 'That's not an option!' to shut down the premise entirely. In internet culture, this video has become the definitive reaction for immediate dismissal and authoritative refusal. It is used to represent scenarios where a suggestion is so unacceptable or absurd that it doesn't even merit consideration. Whether it is a relatable everyday annoyance or a high-stakes professional disagreement, Herm's intense delivery provides the perfect visual shorthand for 'absolutely not.' Commonly seen in captions like: 'When the waiter asks if Pepsi is okay instead of Coke,' 'When my bank account suggests I stop buying coffee,' or 'My manager asking if I can stay late on a Friday.'