The 'Hell March' meme derives its name and energy from the iconic industrial metal theme composed by Frank Klepacki for the 'Command & Conquer: Red Alert' video game series. In meme culture, the track is typically paired with footage of massive, synchronized military parades—most notably from the Soviet Union or North Korea—to signify an intimidating, unstoppable, or overly dramatic force. It has evolved from a gaming tribute into a versatile template used to depict anything from a group of friends heading to a restaurant to a large-scale corporate takeover. The meme thrives on the contrast between the intense, rhythmic music and the often absurd or mundane objectives of the marchers.