The Hatred Controversy stems from the 2015 isometric shooter 'Hatred,' developed by Destructive Creations, which gained notoriety for its extreme, senseless violence and nihilistic protagonist known as 'Not Important.' Upon its announcement, the game sparked an intense debate regarding violence in media, leading to its temporary removal from Steam Greenlight and becoming the first game to receive an 'Adults Only' rating solely for violence. In meme culture, the protagonist's overly dramatic, edgy monologue—starting with 'My name is not important'—became a symbol for 'edgelord' behavior. Users often use the template to parody excessive angst, mock media moral panics, or highlight situations where someone is trying too hard to be dark and brooding.