This meme originated from a viral 2017 tweet by user @v96_6, which originally expressed frustration with male desires. The internet quickly transformed the tweet into a template for subverting expectations by replacing the implied 'disgusting' thing with wholesome, nerdy, or highly specific interests. From LEGO Star Wars sets to niche video game revivals, the meme is used to ironically frame innocent passions as scandalous secrets. It remains a popular format for community-specific jokes and relatable content across Reddit, Twitter, and Instagram.