The 'Groomer' meme features a small, incredibly fluffy dog—often a Pomeranian—being meticulously brushed and styled until it resembles a perfect, sentient cotton ball. This meme gained massive popularity on platforms like TikTok and Instagram, where users paired the footage of the pampered pet with sophisticated music or captions about personal 'glow-ups.' It is primarily used to represent feelings of being pampered, achieving a fresh new look, or highlighting the absurdity of a pet looking like a cloud. The meme's charm lies in the dog's patient, stoic expression while undergoing its dramatic cosmetic transformation into a round sphere.