The 'Gratata' meme originated from a Vine video uploaded in 2014 by social media personality Bryan Silva, featuring him flexing shirtless and making a loud, aggressive vocalization mimicking a machine gun. The video quickly went viral due to Silva's over-the-top performance and his catchphrase 'Swag bitch.' While initially mocked for its perceived absurdity and tough-guy posturing, the clip became a staple in internet culture, used to satirize false bravado or simply as a loud, nonsensical reaction. It remains a classic example of early short-form video viral fame, frequently remixed into music videos, parodies, and reaction images across platforms like YouTube and TikTok.