The phrase 'Gotta Catch 'Em All' is the legendary slogan of the Pokémon franchise, first introduced with the Western release of the video games and anime in the late 1990s. While originally encouraging players to complete their Pokédex, the internet transformed the phrase into a meme to satirize obsessive behaviors, consumerism, or the accumulation of unwanted things like debts, bad dates, or browser tabs. The meme often features Ash Ketchum or a Pokéball, symbolizing the relentless pursuit of a collection. It is a staple of nostalgia-driven humor, frequently used to highlight how hobbies or collections can quickly spiral out of control.