The GoPro meme culture stems from the brand's 'Be a Hero' marketing campaign, which originally focused on high-adrenaline extreme sports. Over time, the internet subverted this by attaching GoPros to pets, household appliances, or people doing remarkably un-heroic things. These memes often feature the iconic wide-angle fish-eye lens perspective and high-contrast color grading associated with professional action footage. From the famous 'GoPro on a Trombone' to a seagull stealing a camera, the meme highlights the absurdity of recording everyday life with the same intensity as a professional skydiver.