Golden Bikini Week primarily pays homage to the iconic outfit worn by Princess Leia in Star Wars: Return of the Jedi. While it started as a niche appreciation for cinematic costume design, it evolved into a recurring social media event where fans, cosplayers, and artists share themed content during a designated week each year. The meme version typically utilizes imagery from the film or general beach-themed aesthetics to joke about summer heat, fan enthusiasm, or the enduring legacy of the outfit in pop culture. It is frequently used to express excitement for the summer season or to highlight the nostalgic impact of 1980s cinema on modern internet trends.