Goblin Mode gained massive traction in early 2022, eventually being named Oxford University Press's first-ever public-voted Word of the Year. It describes a type of behavior that is unapologetically self-indulgent, lazy, slovenly, or greedy, typically in a way that rejects social norms or expectations. The term went viral following a fake headline involving Julia Fox, but it quickly evolved into a relatable internet subculture celebrating the messy reality of staying home in pajamas and snacking without shame. Users leverage this meme to mock their own lack of 'aesthetic' lifestyle, choosing instead to embrace their most unpolished and chaotic versions of themselves.