The GIF vs. JIF pronunciation debate is one of the longest-standing and most contentious arguments in internet history. It centers on whether the acronym GIF (Graphics Interchange Format) should be pronounced with a hard 'G' as in 'gift' or a soft 'G' as in 'Jif' peanut butter. The fire was stoked in 2013 when the creator of the GIF format, Steve Wilhite, declared during a Webby Awards speech that the correct pronunciation is 'JIF.' However, the internet remains deeply divided, with many arguing the 'G' stands for 'Graphics,' which uses a hard sound. This meme is frequently used to represent unsolvable conflicts, pedantic arguments, or to playfully mock someone for their phonetic choices, serving as a pillar of digital culture and linguistic tribalism.