The phrase 'Get Woke, Go Broke' is a popular internet adage and political slogan used to argue that businesses that prioritize socially progressive or 'woke' causes often suffer financial losses or a decline in brand loyalty. The term gained significant traction in the late 2010s, frequently appearing in discussions surrounding films, video games, and corporate marketing campaigns that were perceived as prioritizing identity politics over quality or consumer demand. While its origin is often attributed to author John Ringo, it became a staple of online commentary across social media platforms like X and Reddit. Memes using this phrase typically feature stock market charts, 'before and after' comparisons of product sales, or reactions to brand controversies to illustrate the perceived consequences of modern corporate activism.