This iconic moment features President George W. Bush during a speech in Nashville, Tennessee, on September 17, 2002. While addressing an audience, Bush attempts to recite a classic adage but famously stumbles over his words in real-time. He begins with 'Fool me once, shame on you,' but seemingly realizes he doesn't want to provide a soundbite of himself saying 'shame on me,' leading to the legendary improvised line: 'Fool me—you can't get fooled again.' This clip has become a foundational piece of internet culture, serving as the ultimate representation of verbal blunders, brain farts, and the awkward realization that a sentence is going nowhere. It is commonly used to depict situations where someone is trying to save face while clearly failing or when a logic path completely collapses. Relatable scenarios include failing to lie to parents or realizing an argument is wrong mid-sentence. Example caption ideas: 'Me starting a story and forgetting the ending halfway through' or 'When you try to use a big word to sound smart and immediately regret it.'