GeoCities memes tap into the deep nostalgia of the early World Wide Web, referencing the free web hosting service that allowed users to create highly personalized, often eye-straining personal homepages. Characterized by tiled backgrounds, 'Under Construction' GIFs, and scrolling marquees, the GeoCities aesthetic has become a shorthand for Web 1.0's unpolished creativity. While the original service was shut down by Yahoo in 2009, the visual style lives on as a meme to mock modern, over-polished web design or to celebrate the lawless, DIY spirit of the early internet. It is frequently used in vaporwave culture and ironic internet circles to evoke a sense of digital nostalgia that is now viewed through a lens of endearment.