The 'Gammon' meme emerged as a satirical pejorative in British political discourse, particularly during the late 2010s surrounding the Brexit referendum. It describes a specific demographic of middle-aged, white men whose faces allegedly flush a deep shade of red—resembling a gammon joint—when they become agitated by social progress or political debate. The term gained mainstream traction after a viral tweet featured a collage of angry men on a BBC Question Time panel. Today, the meme is widely used to mock reactionary outrage, often featuring captions about traditionalist values or minor modern inconveniences, serving as a visual shorthand for a specific type of cultural frustration.