Gak originally began as a brand of slime-like toy sold by Nickelodeon in the 1990s, known for its squishy texture and flatulent sounds. However, the term entered the modern meme lexicon in 2012 during a 'My Little Pony: Friendship is Magic' marathon, where advertisements for the product were played so frequently that the word 'Gak' became a repetitive, ironic chant among the fan community. This event, often dubbed the 'Gak-pocalypse,' transformed a simple toy into a symbol of commercial saturation and surreal humor. Today, the Gak meme is used as a reaction to repetitive content or as a nostalgic nod to the chaotic energy of early 2010s internet subcultures.