Gab's Anti-Porn memes emerged as a targeted cultural campaign led by the social media platform Gab and its founder, Andrew Torba, to critique the impact of adult content on society. These memes typically utilize a stark visual contrast, often featuring the 'Coomer' caricature—representing lethargy and addiction—against a 'Chad' or 'Trad' figure that symbolizes health, vitality, and religious or personal discipline. Popularized within self-improvement and conservative internet circles, the template is used to motivate others to reclaim their attention and focus. Beyond mere humor, these memes serve as a community-building tool for those participating in 'NoFap' challenges or seeking to promote traditional values in a digital age.