The Fyre Festival meme emerged from the catastrophic 2017 luxury music festival in the Bahamas, which was marketed by high-profile influencers but resulted in chaos, FEMA tents, and cold cheese sandwiches. The meme gained global traction when a photo of a sad cheese sandwich in a styrofoam container went viral on Twitter, becoming the universal symbol for overhyped failures and deceptive marketing. Following the release of popular documentaries on Netflix and Hulu, the meme evolved to represent the ultimate 'expectation vs. reality' trope. It is now widely used to mock tech launches, failed social events, or any situation where the promotional hype far exceeds the actual quality of the final product.