The 'Frog and Cranberries It Must Be Fall' meme features a serene image of a small frog sitting amongst a pool of bright red cranberries. This wholesome aesthetic gained popularity across platforms like Tumblr and Pinterest, becoming a seasonal staple for the 'cottagecore' community. Unlike more cynical internet trends, this meme focuses on the peaceful transition into autumn, symbolizing the arrival of 'cozy season.' It is frequently used to express excitement for cooler weather, holiday preparations, or simply to share a moment of nature-inspired tranquility. The meme's enduring appeal lies in its simplicity and the universal charm of a tiny creature enjoying the harvest.