Originating from the hit 90s sitcom 'The Fresh Prince of Bel-Air' (1993), this clip captures a quintessential interaction between Will (Will Smith) and his cousin Carlton Banks (Alfonso Ribeiro). In the scene, Carlton is typically defending a questionable fashion choice or a preppy social standard, insisting that it is a 'look' or a legitimate style, only for Will to immediately shut him down with a stone-faced, deadpan 'No, it's not.' The humor stems from the absolute lack of hesitation in Will's voice as he punctures Carlton's bubble of delusion. This meme serves as the internet's premier reality check. It is commonly used to dismiss someone’s attempt to make something unpopular seem 'cool' or to highlight one's own self-delusion when trying to justify a bad habit. It perfectly captures the emotion of blunt honesty and the feeling of being the only sane person in a room full of bad ideas. Example caption ideas: 'Me trying to convince myself that 4 hours of sleep is plenty,' 'When your friend says they can totally pull off that haircut,' or 'When the corporate email says we are a family.'