The term 'freebooting' was coined by YouTuber and podcaster Brady Haran to describe the unauthorized re-uploading of online videos to platforms like Facebook or YouTube. Unlike simple sharing, freebooting deprives the original creator of views, revenue, and credit by hosting the content on a separate player rather than linking to the original source. The meme surrounding freebooting typically serves as a social commentary on the ethics of content aggregation and the struggle of independent creators against massive 'scraping' pages. It is frequently used in digital rights discussions and to mock users who claim stolen content as their own original work.