The 'Follow Me To' meme is a parody of the viral photography project by Murad and Nataly Osmann, which began in 2011. The original series featured stunning shots of Nataly leading Murad by the hand into breathtaking locations around the world. While the project was intended to showcase travel and romance, the internet quickly turned the iconic composition into a relatable meme template. It is now used to humorously depict a person being led toward various things—ranging from questionable life choices and expensive hobbies to food or internet obsessions—mocking the often idealized nature of social media travel photography.