Fly Art Productions is a popular internet phenomenon that started on Tumblr in 2013, created by duo Toni Potenciano and Gisella Velasco. The project gained viral status by seamlessly pairing iconic classical paintings from masters like Botticelli and Klimt with contemporary hip-hop and R&B lyrics from stars like The Notorious B.I.G. and Beyoncé. This clever juxtaposition highlights the timeless themes found in both high art and modern music, such as love, power, and ambition. The format has since become a staple meme style used to add a humorous, 'high-brow' twist to modern slang and pop culture references.