Floor Gang vs. Ceiling Gang originated in early 2020 during a series of PewDiePie's YouTube videos while he was transitioning his gaming setup. After choosing to sit on the floor rather than at a desk, Felix Kjellberg declared himself 'Floor Gang,' labeling the ceiling as the enemy and 'cringe.' This absurdist tribalism quickly became a massive inside joke within his fanbase, spawning iconic chants of 'Augh!' and the construction of massive tambourine towers reaching for the roof. The meme is primarily used to differentiate between things considered cool or 'elite' versus things considered inferior or annoying, capturing the high-energy, chaotic humor typical of the PewDiePie community.