The Fire Emblem: Three Houses meme phenomenon began with the game's reveal and subsequent box art, which famously featured the character Claude upside down. Fans quickly turned the game's central mechanic—choosing between the Black Eagles, Blue Lions, and Golden Deer—into a relatable format for debating preferences in pop culture, food, or lifestyle choices. Beyond house rivalries, the meme culture surrounding the game evolved to include character-specific tropes like Edelgard's determination, Dimitri's 'kill every last one of them' phase, and the ever-present 'upside-down' humor. It remains a staple in the tactical RPG and gaming community for expressing difficult decisions, faction loyalty, and the internal struggle of choosing a favorite house leader.