The 'Final Fantasy XIV Billboard' meme originated in July 2022 when a group of players purchased a real-life billboard in Texas to promote a beach party at their in-game night club. The advertisement sparked massive controversy because it featured modded character assets and the official FFXIV logo without permission, leading to a swift crackdown by Square Enix and a viral wave of mockery across the internet. In meme culture, the template is used to represent an absurdly public or 'overshare' level of promotion for niche, often scandalous, interests. It serves as a visual metaphor for bringing private internet subcultures into the broad light of the real world, usually with disastrous or hilarious consequences.