Feminist Frank first gained popularity around 2014, serving as a direct subversion of the 'Scumbag Steve' or general 'Frat Boy' stereotypes. The meme features a photograph of a man in a tank top, often paired with text that starts like a typical sexist comment but concludes with an unexpectedly supportive, feminist, or progressive punchline. It is widely used to challenge toxic masculinity and societal double standards by presenting progressive ideals through the lens of a 'bro' persona. By flipping the script on traditional gender roles, Feminist Frank provides a humorous yet poignant way to advocate for equality and respect in a digital format.