Faux Cyrillic, also known as 'pseudo-Cyrillic', is a typographic trope where Cyrillic characters are substituted for Latin letters that look visually similar, regardless of their actual phonetic pronunciation. Common examples include using 'Я' (Ya) for 'R', 'И' (I) for 'N', and 'Д' (D) for 'A'. While frequently used in Western pop culture to evoke a Slavic or Soviet vibe—most famously in the logo for the film 'Borat'—the practice is a source of humor for those who actually read Cyrillic, as the resulting text sounds like absolute gibberish when read aloud. Online, the meme is used to satirize Hollywood's lazy 'Russian' aesthetics or to create visually striking, though phonetically nonsensical, captions.