The #Fatkini movement began as a social media hashtag popularized by blogger Gabi Gregg (GabiFresh) in 2012, aiming to reclaim the beach experience for plus-sized individuals and challenge conventional beauty standards. What started as a photo-sharing trend evolved into a powerful cultural meme representing radical self-acceptance and defiance against 'bikini body' societal pressures. Online, it is used to showcase confidence, shut down body-shaming, and celebrate fashion inclusivity. The hashtag continues to trend every summer as a symbol of empowerment, proving that any body is a beach body if you simply put on a swimsuit and head to the water.