Faceless Ayato is a popular internet urban legend and creepypasta originating within the Genshin Impact community, particularly on TikTok and Discord. The meme features a distorted, featureless version of the character Kamisato Ayato, often depicted in low-quality or eerie footage to evoke a sense of analog horror. It began gaining traction in late 2022 when players shared stories of a cursed version of the game where Ayato appeared without a face to haunt their worlds. Today, the meme is used to create jumpscare content or to mock the overdramatic nature of internet horror stories, serving as a staple of cursed Genshin Impact imagery.