The Expand Dong meme originated on the 4chan board /v/ around 2012, featuring a distorted image of Donkey Kong from the Donkey Kong 64 box art. Characterized by its crude wordplay and DIY aesthetic, the meme involves cutting and pasting letters from various game titles to create humorous, often nonsensical or suggestive messages. It evolved from simple image edits into a broader subculture of expansion-style memes and surreal internet humor. Today, it remains a staple of retro-gaming nostalgia, frequently used to express absurdity or to mock the visual design of the late 90s gaming era.