The Established Titles Scam meme emerged after several investigative YouTubers, most notably Scott Shafer, exposed the popular sponsorship as a novelty gift rather than a path to legitimate Scottish nobility. For years, influencers promoted the idea that buying a one-square-foot plot of land in Scotland would grant the purchaser the title of 'Lord' or 'Lady.' When it was revealed that these titles held no legal weight and the land ownership was symbolic at best, the internet responded with a wave of memes. These jokes typically highlight the absurdity of thinking one is royalty because of a YouTube ad, or satirize the scripted enthusiasm of sponsored creators who peddled the 'scam' to their audiences.