ESPN 8: The Ocho originated from the 2004 comedy film 'Dodgeball: A True Underdog Story' as a satirical take on niche sports broadcasting. Known for its slogan 'If it's almost a sport, we've got it here,' the fictional channel features commentators Cotton McKnight and Pepper Brooks covering obscure events like dodgeball, lawn mower racing, and professional tag. The meme gained massive traction as a way to mock overly specific or bizarre competitions found in real life. It’s most famously associated with the line 'Bold strategy, Cotton,' used when someone takes a risky or questionable action. Today, ESPN even embraces the meme by occasionally rebranding one of its actual channels as 'The Ocho' to air real-life obscure sports.