The Eric Butts 'Rise of the Skywalker' Reaction Video refers to a viral YouTube clip uploaded in April 2019 by content creator Eric Butts, showing his intense, tearful reaction to the first teaser for the final Star Wars sequel. While intended as a display of genuine fandom and joy, the video quickly became a flashpoint for internet discourse, polarizing viewers between those defending his passion and those mocking him for an perceived over-reaction. It became synonymous with the 'Soy Face' and 'Consume Product' internet tropes, often used to satirize extreme fan culture or brand loyalty. Today, the template is frequently used to represent hyper-emotional reactions to media announcements, ranging from genuine excitement to sarcastic critiques of corporate hype.