The 'Epstein Didn't Kill Himself' meme emerged in late 2019 following the mysterious death of financier Jeffrey Epstein in federal custody. It quickly evolved from a genuine conspiracy theory into a massive internet 'bait-and-switch' phenomenon. Users would post educational facts, recipes, or wholesome stories that ended abruptly with the phrase, mirroring the 'remix' culture of Rickrolling or the 'Harambe' memes. The phrase became so pervasive that it appeared on live news broadcasts, beer cans, and even at the bottom of official government documents, serving as a permanent fixture of internet skepticism and dark humor.