The 'Unbelievable' meme originates from the 1990 music video for the hit single 'Unbelievable' by the British alternative rock band EMF. The scene features lead singer James Atkin energetically performing the chorus, punctuated by the iconic 'Oh!' sample which was actually voiced by comedian Andrew 'Dice' Clay. In the video, Atkin's high-energy delivery and the song's explosive hook create a sense of manic disbelief. This clip is a staple in internet culture, primarily used as a reaction to someone saying something completely absurd, a shocking plot twist, or a friend’s questionable life choices. It functions as both a literal expression of shock and a sarcastic commentary on someone's audacity. Example captions include: 'When she says she isn't hungry but eats all your fries,' 'Me watching the price of groceries go up every week,' and 'When your friend suggests a 5 AM workout.'