The 'El Fua' meme originated from a viral 2011 interview with a man in Nayarit, Mexico, named Roberto González Manso. In the video, a seemingly intoxicated Roberto explains his philosophy of 'El Fua,' a technique for summoning an inner force to overcome impossible odds or provide service to others. He dramatically demonstrates how to reach deep within your soul to project this energy. The term 'Fua' became a massive internet phenomenon across Latin America, symbolizing resilience, determination, and the absurd humor of giving more than 100%. Today, it is used to mock overly dramatic displays of effort or to ironically motivate friends to finish difficult tasks.