The Egg Challenge, primarily associated with the 'World Record Egg,' began in January 2019 when an Instagram account posted a simple photo of a brown egg with the goal of surpassing Kylie Jenner's world record for the most-liked post. The experiment was a massive success, garnering over 50 million likes and proving that internet collective action could outperform celebrity influence. Since then, the 'Egg Challenge' has expanded into various TikTok trends, including the egg-peeling challenge and the prank where parents crack eggs on their children's heads. The template is now a staple of internet culture, used to symbolize simplicity, the power of the underdog, or the sheer randomness of viral fame.