The 'Eating Kit-Kats the Wrong Way' meme belongs to the 'cursed food' subgenre of internet culture, focusing on the social taboo of consuming snacks in unconventional manners. The Kit-Kat, specifically designed to be 'snapped' into individual fingers, becomes a symbol of chaos when someone bites directly into the unsnapped block. These images first gained viral traction on platforms like Reddit and Twitter, often accompanied by captions labeling the act as a sign of psychopathy or a 'crime against humanity.' The meme is widely used to spark mock outrage, debate social etiquette, or simply to identify people who 'just want to watch the world burn' by defying the established rules of snack consumption.