Dumb Starbucks was a real-life viral marketing stunt and parody art project created by comedian Nathan Fielder for his show 'Nathan for You'. Launched in Los Angeles in 2014, the shop used Starbucks’ intellectual property but added the prefix 'Dumb' to everything—from the logo to the coffee sizes—to exploit fair use laws regarding parody. The meme has since become a symbol of clever subversion and corporate mockery. Online, users adapt the template to criticize mainstream brands, point out legal loopholes, or simply label something as a ridiculous imitation of the original. It remains a classic example of how satire can disrupt corporate giants while highlighting the absurdity of modern branding.