The 'Dumb Fuck Juice' meme features a photoshopped juice box—often a parody of a Hi-C or Minute Maid container—labeled with the titular phrase. It gained significant traction on platforms like Tumblr and Twitter around 2017, frequently appearing as a reaction image to express self-awareness of one's own stupidity or as a humorous insult toward others. The most popular version features a small, white kitten looking particularly focused while drinking from the straw, symbolizing the intentional act of consuming 'stupidity.' It has evolved into a versatile template for highlighting relatable moments of poor judgment, social awkwardness, or simply having a 'brain-fart' moment in everyday life.