The 'Drink the Red Liquid From the Sarcophagus' campaign began in mid-2018 after archaeologists discovered a massive black granite sarcophagus in Alexandria, Egypt. Upon opening, it was found to contain three skeletons soaking in a dark, reddish-brown liquid, which was later identified as leaked sewage. Almost immediately, a satirical petition was launched on Change.org demanding that people be allowed to drink the 'red juice' to absorb its ancient powers. The meme encapsulates the internet's collective sense of dark humor and its fascination with 'forbidden snacks,' often used to mock the human urge to interact with dangerous or macabre discoveries for the sake of chaotic curiosity.