The 'Double Cheeked Up' meme stems from a legendary 2015 video by Vine creator Brandon Bowen. In the clip, Bowen records a man from behind while providing a hilarious, hushed commentary: 'Double cheeked up on a Thursday afternoon, hella ass, the sun is still out.' The phrase and Bowen's confused yet impressed facial expression immediately became internet gold, representing the peak of random, observational humor. It is frequently used today to comment on someone’s unexpected physique or to recreate the absurd vibe of the original Vine. The meme remains a staple of internet culture, often resurfacing on TikTok and Twitter whenever a character or celebrity displays a similar look.