The 'Don't Trust Anyone, Not Even Yourself' meme features an image of a man being held at gunpoint by a clone of himself. This visual representation of a paradox first gained traction on image boards and social media as a way to illustrate internal conflict, self-destructive behavior, or the irony of being one's own worst enemy. The phrase has since evolved into a versatile template used across various subcultures to highlight situations where a person, brand, or fictional character is betrayed by their own past actions or conflicting interests. Its surrealist humor and relatable theme of self-sabotage have ensured its longevity in the meme world.